ACR
Automatic Content Recognition (think "Shazam").

ANSI
American National Standards Institute.

API
(Application program interface) – Protocols and functions which can be used when creating an application that needs to access data from a different system.

ASCII
American Standard Code for Information Interchange.

ATSC 3.0
Advanced Television Systems Committee next generation broadcast standard.

Bluetooth
A standard for short-range wireless transmissions, such as in headsets, that enable hands-free use of cell phones.

CMS
Content Management System (System for managing content, usually a website’s content. Example, WordPress).

CPA
Cost per action (cost for a specific action on a digital advertisement, such as entering contact information).

CPC
Cost per click (cost for each click on a digital advertisement).

CPM
Cost per thousand (advertising - digital - cost per 1,000 ad impressions).

DAB
Digital Audio Broadcasting, this is a copyrighted name of the digital radio system used in Europe and elsewhere

DEX
Direct Exchange.

DISA
Data Interchange Standards Association.

DMP
Data Management Platfrom: system/service for storing and analyzing data

dpANS
Draft Proposed American National Standard.

DPI
Dots Per Inch — measure of print and screen resolution (standard is 72 dpi for Web and 300 dpi for print).

DSP
Demand-Side Platform: system/service for managing multiple advertising and data exchanges in one place.

DTD
Document Type Definition.

DTSU
Draft Standard for Trial Use.

EANCOM
A multi-industry UN/EDIFACT subset developed and maintained by EAN International to communicate electronically in the global marketplace.

EC or eCeommerce
Electronic Commerce.

ECR
Electronic Commerce.

EDI
Electronic Data Interchange.

EFT
Electronic Funds Transfer.

FTP
File Transfer Protocol.

For further information or specific questions, please contact Creative Services.

Hackathon
An event, typically lasting several days, in which a group of people meet to engage in collaborative or competitive computer programming

Hypertext
A system of linking electronic documents.

ISO
International Organization for Standardization.

ITU
International Telecommunication Union

LAN
Local Area Network.

Metadata
Data about data. Examples of metadata include descriptors indicating when information was created, by whom and in what format.

MIME
Multiple Internet Mail Extensions.

Multicast, multiplatform
One word, no hyphen.

NEX
Network Exchange.

Next Generation TV
The ATSC 3.0 standard of broadcast TV. An Internet Protocol (IP) based system, which can carry internet content and services alongside the traditional over-the-air broadcast signal.

NEXTGEN TV
The description that will accompany Next Generation TV-enabled consumer products.

NISO
National Information Standards Organization.

NIST
National Institute of Standards and Technology.

NRSC
National Radio Systems Committee.

RAS
Route Accounting Software.

RDS
Radio Data System.

Real-time Bidding
Method for buying advertising (usually online) one impression at a time automatically

RFID
Radio Frequency Identification.

SDK
(Software development kit) - Group of tools and programs used by a developer to write application programs.

SKU
Stock Keeping Unit.

SMC
Standards Maintenance Committee.

SRD
Short Range Devices.

TCP/IP
Transmission Control Protocol/Internet Protocol.

UCC
Uniform Code Council.

URL
Uniform Resource Locator.

VAN
Value Added Network.

VMI
Vendor Managed Inventory.

WAIS
Wide Area Information Server.

WAN
Wide Area Network.

XBM
X BitMap.