Email Guidelines

Font

Arial 12 pt should be used for all daily email communication throughout the body of the message. The signature line is not required on reply or forward messages. Marketing emails will be sent by the Public Affairs department.

Marketing emails sent through Higher Logic should be consistent with NAB branding and messaging goals. Marketing emails must be approved by the Marketing department.

Format of the email signature line

The signature line comprises your contact information, a statement about the mission of the association and several lines that may be used to promote upcoming NAB events. NAB staff should be consistent and promote the main NAB events, at the appropriate times during the year, unless otherwise directed by the CEO.

Other kinds of information in the signature line

Cell phone numbers may be added to the phone line. Links to the NAB website(s) or show website(s) should be placed in the promotional lines. Remember that spam filters may quarantine email messages that look suspicious, so please keep that in mind when filling out the promotional lines.

Create or modify my signature in Outlook

1. In the main Outlook window, go to the File menu, click Options and then click the Mail tab.
2. Under “Compose messages,” click on Signatures.
3. Under “Email Signature,” Select “New” and type a name for your new signature.
4. In the box under “Edit Signature,” type the text that you want to include in the signature.
5. To change the paragraph or font format, select the desired font and size above the signature box.

Email stationery or background graphics or themes

No email stationery with background graphics or themes may be used.

Home computers

If you use your home computer to connect to the NAB network and you use Outlook on that computer, you will need to adjust your Font and Signature Line to conform to the NAB standard. If you access NAB email through the Outlook Web Access (intranet.nab.org) you will need to adjust the Font and Signature Line once.