NAB conforms with The Associated Press Stylebook. The AP Stylebook is accessible online at apstylebook.com. If you have any questions, please contact the Marketing department.
The sans serif font Arial should be used in all text applications and email correspondence. Arial was chosen for its contemporary design and wide availability. The san serif font Avenir is a secondary font that can be used on printed and styled pieces.
Consistency is a critical element in developing effective page layout. In addition to enhancing brand recognition, a consistent layout makes it easier for readers to identify and digest the content. For mass mailings and other personalized letters, include a five-line inside address. For bulk mailings that begin “Dear Broadcast Professional” or any other non-personalized greeting, an inside address is not necessary.
You will notice that when used in stationery and marketing pieces the NAB address contains no hyphens in the zip code or the phone and fax numbers. The exception is when you refer to the phone or fax numbers in body text you will add parenthesis and a hyphen to avoid confusion.
In addition to enhancing brand recognition through letters, the envelope should also have a consistent layout that makes it easier for readers to identify the sender and digest the content.
The address block should be (as indicated below), with the address left justified on the envelope. The address block should use NAB style of spaces, not traditional punctuation such as commas or hyphens.