Co-Branding and Sub-Branding

Co-branding involves using the NAB logo with other logos, usually for the purposes of sponsorship or co-hosted events.

Sub-branding involves those events and services within the NAB brand that require their own identity in order to differentiate them from other NAB events and services. Co-brands should only be created for externally focused events and initiatives.

Co-brands exist along a spectrum of relation to the parent brand – from closely branded to more loosely branded. Most NAB events are extremely closely branded to the parent. This is by design and meant to strengthen the overall NAB brand rather than dilute it. All include the NAB name. Many include the NAB font. Others incorporate the NAB colors. The following pages represent the current, approved sub-brands for NAB.

Co-Branding NAB with Other Logos

In the event that the NAB logo appears with other organization logos, follow the guidelines established below. Percentages are based on the area measurement of the corresponding logos.

• If NAB is the MAIN SPONSOR, the NAB logo should appear 50 percent larger than any co-sponsoring logos.
• If NAB is a CO-SPONSOR, the logos should appear at equal size.

A clear space equal to two sets of the bars mark should separate the NAB logo from any co-sponsors.

The NAB logo should always be the first logo, and therefore, should be placed to the left of all other logos.

NAB is Main Sponsor

NAB is Co-Sponsor

Co-Branding NAB with Sub-Brand Logos

The NAB parent logo should appear on the back of any printed piece of material advertising a sub-brand event or program, preferably at the bottom right. On electronic correspondence, the NAB logo need not be included.