NABPAC Logo Usage
The NAB Political Action Committee (NABPAC) logo incorporates the NAB logo, including the NAB type mark and typeface. It is the sub-brand most closely associated with NAB because of the association’s visible role in political advocacy efforts.
The following pages will provide basic guidelines for logo color and usage.
NABPAC Logo Lockup
When using the logo lockup, it is important to retain the freespace standard that has been developed.
Certain branded items (mugs, shirts, etc.) may only use the letters “NABPAC” with the mark and not include the full association name. This usage should be limited to instances where familiarity with the organization is ensured – such as internal or member gift items.
Primary Logo
Secondary Logo
NABPAC Logo Color Guide
The chart below displays the acceptable uses of color, ranked in order of preference.
The logo has the most impact when in color. Always strive to use this version.
In instances where a black or dark-colored background is required, use this version.
Use if a black or 1-color logo is requested by a vendor or publication and screen tints are possible. Also may be used on fax sheets.
Only used if a KO (knocked out) logo is requested by a vendor or publication.
This logo is made of two colors, PMS 526 and Black. Depending on print and budget considerations, the PMS version should be used where possible. It should be used in large format or high-end applications. Otherwise, the CMYK version is an acceptable option.
For 2-color Jobs
PANTONE®
151 C
C: 0
M: 48
Y: 95
K: 0
R: 248
G: 152
B: 40
#F89728
Black
C: 0
M: 0
Y: 0
K: 100
R: 0
G: 0
B: 0
#000000
Black 50%
C: 0
M: 1
Y: 0
K: 51
R: 145
G: 145
B: 148
#919194
For 3-color Jobs (Preferred)
PANTONE®
151 C
C: 0
M: 48
Y: 95
K: 0
R: 248
G: 152
B: 40
#F89728
Black
C: 0
M: 0
Y: 0
K: 100
R: 0
G: 0
B: 0
#000000
Pantone® Cool Grey 9
C: 0
M: 1
Y: 0
K: 51
R: 145
G: 145
B: 148
#919194
NABPAC Logo Fonts
The secondary font for this logo is Avenir LT 55 Bold.
NABPAC Logo Size
In order to retain legibility with the association name spelled out, the smallest the logo can appear in print is 2.375”x.5” This size is based on the height and width of the “NAB” in the primary parent logo.
In some instances, where the logo must be very small, printing restrictions may require the omission of the association name.
