NAB Public Service Logo
The NAB Public Service logo incorporates elements of the NAB logo, including the NAB type mark. It alludes to the NAB logo through the use of five rows of simulated “buildings,” mirroring the five bars of the NAB. Incorporating the bars as buildings with the NAB type conveys the subordinate relationship of the department to the association.
The following pages will provide basic guidelines for logo color and usage.
NAB Public Service Logo Lockup
When using the logo lockup, it is important to retain the freespace standard that has been developed.
Primary Logo
Secondary Logo
NABPAC Logo Color Guide
The chart below displays the acceptable uses of color, ranked in order of preference.
The logo has the most impact when in color. Always strive to use this version.
In instances where a black or dark-colored background is required, use this version.
Use if a black or 1-color logo is requested by a vendor or publication. Also may be used on fax sheets.
This logo is made of three colors, PMS 660, PMS Cool Gray 9 and Black. Depending on print and budget considerations, either a 50 percent Black or PMS Cool Grey 9 should be used. It should be used in large format or high-end applications. Otherwise, the CMYK version is an acceptable option.
For 2-color Jobs
PANTONE®
660 C
C: 0
M: 48
Y: 95
K: 0
R: 248
G: 152
B: 40
#0081c6
Black
C: 0
M: 0
Y: 0
K: 100
R: 0
G: 0
B: 0
#000000
Black 50%
C: 0
M: 1
Y: 0
K: 51
R: 145
G: 145
B: 148
#919194
For 3-color Jobs (Preferred)
PANTONE®
660 C
C: 90
M: 57
Y: 0
K: 0
R: 5
G: 108
B: 182
#0081c6
Black
C: 0
M: 0
Y: 0
K: 100
R: 0
G: 0
B: 0
#000000
Pantone® Cool Grey 9
C: 0
M: 1
Y: 0
K: 51
R: 145
G: 145
B: 148
#919194
NAB Public Service Logo Fonts
The secondary font for this logo is Avenir LT 55.
NAB Public Service Logo Size
In order to retain legibility with the association name spelled out, the smallest the logo can appear in print is 1”x 0.41” This size is based on the height and width of the “NAB” in the primary parent logo.
In some instances, where the logo must be very small, printing restrictions may require the omission of the tagline.
