Common Media Industry Abbreviations
The following list includes common media industry abbreviations for terms and
organizations. When referring to an organization, please use the proper name on
first reference and abbreviation on subsequent references. Example: The Radio
Television Digital News Association (RTDNA) holds its annual convention at the
NAB Show in Las Vegas. RTDNA is made up of more than 3,000 news directors,
news associates, educators and students.
- 8VSB: 8-Level Vestigial Sideband Modulation. The technical standard for DTV transmission.
- ATSC: Advanced Television Systems Committee. International association establishing technical standards for digital TV.
- AWRT: American Women in Radio and Television. Promotes the role of women in broadcasting.
- BROADCAP: Broadcast Capital. Capital fund for minority investors in the broadcasting industry.
- CAB: Cable Advertising Bureau. Promotes cable TV as an advertising medium.
- CAB: Canadian Association of Broadcasters. The association of non-government broadcasters in Canada.
- CEA: Consumer Electronics Association.
- COFDM: Coded Orthogonal Frequency Division Multiplexing. The European technical standard for DTV transmission.
- COLRAM:Committee on Local Radio Audience Measurement. NAB
committee that monitors the effectiveness of methods used for measuring
radio audience listening.
- COLTAM: Committee on Local Television Audience Measurement. NAB
committee that monitors the effectiveness of methods used for measuring
TV audience viewing.
- CRTC: Canadian Radio-Television and Telecommunications Commission.
Canadian government agency responsible for regulating broadcasting and
telecommunications systems.
- DAB: Digital Audio Broadcasting. Over-the-air digital radio.
- DBS: Direct Broadcast Satellite. Services that transmit programming to
consumers by satellite dish. DMA: Designated Market Area. A geographic
area used by Nielsen to identify a TV market.
- DTV: Digital Television.
- IBOC: In-Band On-Channel radio. The technology currently being used for the
transition from analog radio to digital radio. Allows both analog and digital to
be broadcast on the same frequency.
- LCCR: Leadership Conference on Civil Rights. A coalition partner on the DTV transition.
- LMA: Local Market Agreement. Agreement among station owners to share station operations.
- LPFM: Low Power FM. Small, non-profit radio stations with very limited range.
- LPM: Local People Meter. Nielsen’s new electronic device for gathering daily demographic ratings on TV viewing.
- LPTV: Low Power Television. Stations licensed to use low transmitter power, usually in areas not locally served by full-power stations.
- MPAA: Motion Picture Association of America.
- MRC: Media Ratings Council. Accredits services for measuring media audiences, such as those provided by Nielsen and Arbitron. NAB has a seat on the Council.
- MSO: Multi-System Operator. A company that owns or operates more than one cable system.
- MSRC: Media Security and Reliability Council. An advisory committee to the FCC on the security of TV broadcasting sources.
- NABEF: National Association of Broadcasters Education Foundation
- NABPAC: National Association of Broadcasters Political Action Committee
- NABOB: National Association of Black Owned Broadcasters. Promotes the role of African Americans in the broadcasting industry.
- NASA: Network Affiliated Stations Alliance. An advocacy organization representing network affiliates before the FCC.
- NASBA: National Alliance of State Broadcast Associations
- NATPE: National Association of Television Program Executives. Represents program producers and syndicators.
- NCTA: National Cable & Telecommunications Association
- NTIA: National Telecommunications and Information Administration. A division
of the U.S. Department of Commerce concerned with the effective use of
telecommunications in the U.S.
- NTSC: National Television Systems Committee. The NTSC Standard is the technical standard, established in 1953, for TV broadcasting in the U.S.
- PPM: Portable People Meter. Electronic device that measures TV and radio audiences both in and out of the home.
- PSIP: Program and System Information Protocol. Technical method assisting with the digital broadcasting of TV programs. Standard established by the ATSC.
- PTAR: Prime Time Access Rule. Establishes what portion of prime time may be devoted to network versus local programming.
- PTC: Parents Television Council. A watchdog group promoting family-friendly TV programming.
- RAB: Radio Advertising Bureau. An association promoting over-the-air radio as an advertising medium.
- RIAA: Recording Industry Association of America
- RTDNA: Radio Television Digital News Association. The trade association serving the electronic news profession.
- SBCA: Satellite Broadcast Communication Association. The trade association of DBS TV and radio program services.
- SBE: Society of Broadcast Engineers. Professional association.
- SMPTE: Society of Motion Picture and Television Engineers. Develops broadcast engineering standards.
- TVB: Television Bureau of Advertising. Promotes over-the-air TV as an advertising medium.
- WIPO: World Intellectual Property Organization.