Style Guide | National Association of Broadcasters

Image Style: Stock Photography

Keep these basic points in mind when selecting stock imagery for NAB:

Photos should be either zoomed in with strong angles and tight cropping, or wide open with asymmetrical spacing and lots of space.
For people shots, the subjects should look candid and natural, not stiff and awkwardly posed. Avoid images with the subject looking at the camera.
For non-people shots, zoomed-in technology images (speaker mesh, microphone) work well.

Stiff and posed, staring at camera, no cropping, dated technology

Interesting cropping (tight and asymmetrical), candid facial expressions and body posture

Interesting cropping (open and asymmetrical), candid facial expressions and body posture

Interesting cropping (tight), current technology

Stock Photo Sources

NAB has access to all images on Shutterstock (excluding editorial images) and Unsplash. Images from other sources may be used at additional cost.

Shutterstock shutterstock.com
Unsplash unsplash.com
iStock istockphoto.com

Getty gettyimages.com
Masterfile masterfile.com

Image Style: Provided Photography

When provided photography must be used, you can further support the NAB imagery style by applying the same techniques that you look for in stock photography. Tighter cropping and asymmetry can help bring more emotion and impact to a photo.