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NAB AM Radio Toolkit

Spot Scripts

Updated June 20, 2024

Stations should personalize these scripts for their individual station offerings:

Download All Spot Scripts as a PDF

The Time is NOW :30

There’s an issue cutting through the partisanship in Congress. It’s AM radio. The overwhelming majority of legislators – Democrats and Republicans – support a bill to keep AM radio in cars. But time is running out. Text AM to 52886 and ask Congress to bring this bill to the floor for a vote now. AM radio is too important to let this moment pass us by.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.

Don't Risk Losing AM Radio :30

Thanks to (insert your legislators), Congress is poised to pass a bill to keep AM radio in cars. But time is running out. 82 million Americans risk losing the news, sports, talk, traffic and vital emergency information they rely on. Text AM to 52886 and tell Congress to pass this bill now!

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.


Pass the AM4EV Act :30

Despite overwhelming support from Democrats and Republicans, time is running out for Congress to pass the AM Radio for Every Vehicle Act, which will keep AM radio in cars. Text AM to 52886 and ask Congress to bring this bill to a vote now! AM radio is too important to let this moment pass us by.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.

Protect AM Radio :30

We need your help to protect your right to have AM radio in your car – AM radio is always there in times of need with key information for our community. Overwhelmingly, Democrats and Republicans have come together to support a bill to keep AM radio in cars. But Congress has a lot to do and time’s running out...So please text AM to 52886 and ask Congress to bring this bill to the floor now. Text the letters AM to 52886.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.




Updated February 12, 2024

Stations should personalize these scripts for their individual station offerings:

Download All Spot Scripts as a PDF

Pass the AM4EV Act :30

More than 200 members of Congress are standing up for AM radio listeners. The AM Radio for Every Vehicle Act will keep AM radio in cars – because when cell and internet services are down, this free service could be your only lifeline. Text AM to 52886 and tell Congress to pass this critical legislation now.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.

Make Your Voice Heard :30

Don’t risk losing the trusted news, traffic, sports and weather you get from AM radio stations. It’s time to make your voice heard. We need Congress to pass the AM Radio for Every Vehicle Act to keep AM radio in cars. When internet and cell services are out, AM could be your only lifeline. Text AM to 52886 and tell Congress to pass this critical legislation now.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.


AM is Always On :30

80 million listeners depend on AM radio to always be on, delivering news, sports, talk, traffic and weather reports you can trust. AM radio also delivers vital emergency information when you need it most. Text AM to 52886 and tell Congress to pass the AM Radio for Every Vehicle Act, to keep AM radio in cars.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.




June 2023 Versions

Depend on AM :30

More than 80 million Americans depend on AM radio each month for news, weather and emergency information. A new bill in Congress would make sure AM radio remains in cars – because when cell and internet services are down, this free service could be your only lifeline. Text AM to 52886 and tell Congress to support the AM Radio for Every Vehicle Act.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.

Everywhere You Are :30

For over a century, AM radio has evolved to meet the needs of our community. More than 80 million listeners depend on AM radio each month – it’s also the backbone of the Emergency Alert System, keeping us safe in dangerous times. A new bill in Congress would ensure this free, reliable service remains in cars. Text AM to 52886 and tell Congress to support the AM Radio for Every Vehicle Act.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.


Vital Service :30

AM radio provides always on news, sports, talk, traffic and weather reports. It also delivers vital emergency information when your community needs it most. A new bill in Congress would ensure AM radio stays in your car – because when cell and internet services are down, this free emergency service is critical. Text AM to 52886 and tell Congress to support the AM Radio for Every Vehicle Act.

Message and data rates may apply. You may receive up to four messages a month, and you may text stop to stop. This message furnished by the National Association of Broadcasters.

Reasons :30

Tuning into the high school football game...monitoring the incoming storm...catching your favorite talk show. These are just a few of the reasons more than 80 million Americans depend on AM radio each month.

And did you know, AM radio is the backbone of the emergency alert system, keeping the public safe in dangerous times.

No matter what the reason, (AM station moniker) is here to serve you.

Text AM to 52886 and tell Congress we need AM radio in cars.


Reasons :15

Tuning into the high school football game...monitoring the incoming storm...catching your favorite talk show. These are just a few of the reasons more than 80 million Americans depend on AM radio each month. Text AM to 52886 and tell Congress we need AM radio in cars.

Lend a Hand :30

From supporting local food banks to raising money for those in need, our listeners know they can count on (AM station moniker) to lend a helping hand. Like thousands of AM radio stations across the country, we take seriously our commitment to our listeners and our community. More than 80 million Americans depend on AM radio each month for help and a connection – in addition to the news, information and entertainment we provide. We would love to hear what you value most about AM radio. We want AM radio to be available for years to come. Text AM to 52886 and tell Congress we need AM radio in cars.


Depend on AM :30

Did you know, more than 80 million Americans depend on AM radio for their news, traffic, weather, sports and a community connection each month? AM radio is the backbone of the emergency alert system, keeping Americans safe in dangerous times.

(AM station moniker) is here to serve you and we take seriously our commitment to our listeners. We want AM radio to be available for years to come. Text AM to 52886 and tell Congress we need AM radio in cars.

Car Buyers Want AM/FM :30

With more ways than ever to connect to news and entertainment, did you know that 90% of new car buyers want the tried-and-true AM/FM radio option?

That’s because your local radio stations are reliable, trustworthy and bring you a local connection that can’t be replicated. Not to mention, we are free – no subscription or cellular data required.

More than 80 million Americans each month depend on AM for their news, weather and entertainment.

Text AM to 52886 and tell Congress we need AM radio in cars.


Car Buyers Want AM/FM (Option 2) :30

With more ways than ever to connect to news and entertainment, 90% of new car buyers want the tried-and-true AM/FM radio option. Gadgets are great, but when you’re behind the wheel you just want that local connection that can’t be replicated.

Local AM/FM radio is dependable and free, with no subscription or cellular data required.

And as the backbone of the emergency alert system, we are here to keep you safe in dangerous times.

Text AM to 52886 and tell Congress we need AM radio in cars.

Everywhere You Are :15

In your car...at home...on the job, AM radio has more than 80 million listeners each month. For more than a century, AM radio has evolved to meet the needs of our community. Text AM to 52886 and tell Congress we need AM radio in cars.





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