Radio's Future in the Car: Best Practices for the Digital Dash is a webcast that occurred on December 14, and focused on the digital dash and how radio professionals can optimize the in-car presence of their stations. Fred Jacobs revealed key findings from an NAB study on the topic and discusses actionable strategies for success. Our panel then discussed the actionable steps they have taken to implement these best practices at their stations.
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Modern car radios offer broadcasters significant opporunities for improving how their stations look on the dash. Knowing this, NAB commissioned a project designed to help radio broadcasters better understand the way broadcast radio stations are displayed on automobile dashboards. We analyzed the current state of broadcast station dashboard identification and developed a best practices guide that radio companies can adopt. The goal is for broadcast radio to embrace a more unified display style that will achieve a positive, consistent user experience for drivers and passengers. To accomplish this, the industry will need a high level of collaboration between management/ownership, programmers, digital managers and engineers.
Two important documents are available for downloading here: