PILOT launched and managed a six-month program with nine NAB member companies and support from Google to improve direct-to-consumer audience engagement to better serve local audiences.
The winners of the 2022 Innovation Challenge exhibited at NAB Show. The challenge specifically sought products or prototypes that align with three new focus areas of the 2022 NAB Show associated with the content lifecycle: Create, Capitalize and Connect. This year’s winners were:
NAB assisted Xperi in the field testing of new, advanced FM digital radio modes of operation using Xperi’s HD Radio digital radio system. These new modes add additional flexibility to the HD Radio system by providing for new, higher bit-rate options that can significantly increase the capacity typically used by digital FM broadcasters today.
In partnership with Xperi, PILOT’s global initiative focused on broadcast radio support in Android Automotive completed its work on the broadcast framework, reference radio applications and gap analysis outlining discrepancies and proposed solutions to be implemented in the Android Automotive operating system. PILOT also initiated a technical review with the Android Automotive team.
PILOT launched the inaugural NEXTGEN TV Fellowship program with Howard University and AWS.
In April, NAB launched a voluntary registry assigning all NEXTGEN TV stations Transmitter ID numbers to uniquely identify individual transmitters, important for use in testing, measurement and interference identification.
The virtual NEXTGEN TV Interoperability Program (InterOp) continued in 2022 to exercise various features of the ATSC 3.0 standard using combinations of equipment and consumer receivers.
PILOT conducted an ATSC 3.0 audience measurement trial in a live market with a participating broadcaster to collect second-by-second viewership data. The raw data and the report included analysis of the number of NEXTGEN TVs and their locations in the market.
NAB developed an idea for a Broadcast Positioning System (BPS) which would estimate time and position at a receiver using only ATSC 3.0 signal.
NAB and the Consumer Technology Association continued to jointly fund and develop the conformance test suite that ATSC 3.0 consumer devices must pass in order to display the NEXTGEN TV logo on their products.