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Broadcasters: Building a Stronger Democracy Through Trusted Information

A growing tide of misinformation is running rampant on social media, often disguised as harmless memes and posts, threatening to drown out reliable sources and erode public trust in accurate information. From manipulated photos to fabricated news articles, the rise of misinformation poses a complex challenge, especially during election season.

In this environment, broadcasters’ commitment to driving civic participation and educating voters has become even more critical. You can make a powerful impact. When it comes to informing and motivating citizens, no platform is more trusted than broadcast television and radio. Local stations and broadcast networks serve a vital role in helping Americans appreciate the importance of exercising their right to participate in the democratic process.

The NAB Election Toolkit provides ideas to help promote voter registration, education and turnout, including resources to combat rising misinformation as well as disinformation intentionally produced to mislead the public. By making election issues and candidates a cornerstone of your on-air and online programming, you give your listeners and viewers the political knowledge and facts they need to cast an informed vote.

Thank you for engaging and educating Americans in the electoral process. Your trusted and verified reporting is the foundation of our democracy.


Send details on your station's election coverage, debates and get out the vote efforts to NAB Director of Public Affairs Melissa Eastlake at

Please include a high-res .jpg photo or video. To share your story on X, tag @nabtweets and add #WeAreBroadcasters.

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