Next Gen TV on the Rise: An Exploration of Recent Developments

Overview

The 2018 NAB Show provided an exciting opportunity to witness ATSC 3.0 developments in action. There were a myriad of demonstrations by different parties. Whether it was over-the-air reception in an autonomous shuttle, interactive content being delivered over-the-air, or a demonstration showing interoperability of ATSC 3.0 applications across multiple TV set manufacturers, NAB Show was a proving ground for what is possible with this new standard.

Next Gen TV on the Rise provides viewers with an overview of the ATSC 3.0-related technologies that were demonstrated at NAB Show, a discussion of the lessons learned, and a look towards what comes next.

The webcast will include discussion of the following 2018 NAB Show presentations:

• Over-the-air reception of Next-Gen TV in an autonomous shuttle
• Advanced ad targeting and insertion
• Over-the-air interactive application delivery
• Interoperability of ATSC 3.0 applications across set manufacturers
• Advanced emergency alerting
• Next-Gen TV testing in progress or planned

Next Gen on the Rise is the second in a quarterly series of webcasts on ATSC 3.0 intended to keep you informed about developments in Next Gen TV.

Moderator:

• Skip Pizzi, Vice President, Technology Education and Outreach, NAB

Panelists:

• Guy Hadland, Chief Technology Officer, UniSoft Corporation
• Fiona A. James, Deputy Director, AWARN Alliance
• Mark Richer, President, Advanced Television Systems Committee (ATSC)
• So Vang, Vice President, Advanced Technology, NAB

More panelist announcements coming soon!

This webcast will be archived for on-demand viewing within 24 hours of airing.