3 - 4 p.m. EDT | August 3, 2016
The dash board today looks nothing like your father’s Oldsmobile. We’ve entered an exciting time when new features and services are being incorporated to enhance the in-car experience. What do consumers want in this environment and how will it impact the role that radio plays?
Insights into the Connected Car provides a glimpse into radio's future within the connected dash. We will explore how different generational and demographic groups view radio and how it is used. This discussion will be led by David Layer, senior director, Advanced Engineering, NAB.
Joining David will be Andrew Hare, senior director, Digital Research and Strategy with Magid Associates and Fred Jacobs of Jacobs Media, who will discuss the changing consumer attitudes in this space and the opportunities and threats this brings for radio.
Further, Scott Burnell, global lead, Business Development and Partner Management, Ford Developer Program, will guide us through the automaker's perspective on radio’s place in the dash.
Our panel includes:
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