Getting Ready for the Next Political Advertising Season

Overview

Every election comes with wrinkles and new questions; the twists and turns of the American political climate mean radio and television stations should prepare for the unexpected. NAB is committed to keeping its members up to date on all industry regulations, especially political advertising. Even with tools like the PB-18, and the Political Broadcast Catechism, now in its 18th iteration already at your disposal, it never hurts to have a refresher.

Join this webcast for an update on the Federal Communication Commission's byzantine political broadcasting rules, including issues like reasonable access, equal opportunities, lowest unit charger, third party advertising, sponsorship ID and the new online public file requirements. You can also ask your own questions of the panel, live, during the webcast. The webcast will be archived on NAB's website for future access.

Our webcast will feature Bobby Baker, chief of the FCC's political programming office, and expert practitioners with experience helping radio and television stations to navigate the political broadcasting rules.

Our panel includes:

• Bobby Baker, chief, FCC Political Programming Office
• Brad Deutsch, partner, Garvey Schubert Barer
• Greg Skall, partner, Womble Carlyle Sandridge & Rice, LLP