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Committee on Local Television Audience Measurement

NAB's Committee on Local Television Audience Measurement (COLTAM) is comprised of broadcast industry research executives representing NAB member television stations and groups. In addition, ex officio committee seats are designated for representatives of other relevant industry groups, such as the Media Rating Council and the Television Bureau of Advertising.

COLTAM meets semi-annually to engage in constructive discussions with industry research suppliers and others who hold an interest in the research services that are available to the local television industry. COLTAM also addresses important issues concerning the quality of the research products and services that are available to local television stations. The committee engages the ratings services in a constant dialogue about the methods and practices used to produce their local audience estimates, and takes actions aimed at providing the local broadcast television industry with research of the highest possible quality.

For more information, contact Loren White in NAB's Research department.


Committee Membership


Univision Communications Inc.
Kathleen Bohan
SVP Local Research

WSB-TV
Eric Bruce
Research Director

KTLA-TV, Tribune Media
Gretchen Dible
Regional Research Director

Graham Media
Katherine Fuller
VP, Research

TVB
Hadassa Gerber
Chief Research Officer

Media Ratings Council, Inc.
David Gunzerath
SVP/Associate Director

ABC Owned Stations
Pat Liguori
SVP, Research & Electronic Measurement

Raycom Media, Inc.
Billy McDowell
Vice President of Research

E.W. Scripps
Patricia Marsden
Director of Research

NBC Owned Television Stations
Matt Ross
VP, Research

Tegna
Tom Somers
VP, Audience Intelligence and Development

Hearst Television
Kevin Stuart (Chair)
Vice President, Research