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National Association of Broadcasters
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Committee on Local Radio Audience Measurement

The NAB Committee on Local Radio Audience Measurement consists of volunteer broadcasters from NAB member organizations and other industry leaders serving the research interests of radio.

Mission Statement (Revised January 2002):

  • To seek new and improved ways to measure local radio audience listening.
  • To proactively monitor developments among radio research providers and to receive formal updates from such companies at semi-annual meetings.
  • To collaborate with radio research companies in the evaluation of their services and practices to ensure accurate, reliable audience research data for broadcasters.
  • To evaluate research based on its value and utility for local radio broadcasters.
  • To work independently and with other industry advisory groups to communicate and advocate broadcasters' research concerns to radio measurement services.
  • To serve as a resource for NAB member stations and for the industry on issues requiring radio research expertise.

For more information, contact Loren White in NAB's Research department.


Committee Membership


Lakes Media, LLC
Tom Birch
Owner/President

Univision Communications Inc.
Kathleen Bohan
Senior VP Radio Research

Entercom
Dr. Gary Heller
VP, Research and Audience Measurement

Cox Media Group
Tim Clarke
VP, Audience and Content

Cumulus Media
Ed Cohen
VP, Ratings and Research

NRG Media
Chuck DuCoty (Chair)
Advisor

iHeartMedia
Federico Garza
SVP, Local Research and Insights

Media Ratings Council, Inc.
David Gunzerath
SVP, Associate Director

Beasley Broadcast Group
Buzz Knight
VP, Programming

Radio Advertising Bureau
Sharon Friedlander
VP, Insights

Urban One
Amy Vokes
SVP, Research & Insights

WBEB-FM
Jerry Lee
Owner

Townsquare Media
Kurt Johnson
SVP/Programming

Hubbard Radio
Joel Oxley
SVP & Market Manager - Washington, DC

Emmis Radio
Chase Rupe
VP, Programming and Operations