WASHINGTON, D.C. – In response to the inclusion of $1 billion for a vaccine awareness campaign in the American Rescue Plan Act of 2021, the following statement may be attributed to NAB President and CEO Gordon Smith:
“NAB applauds Congress for again prioritizing broadcasters as essential message carriers for vaccine awareness efforts. Local radio and television stations are the most trusted and most frequently accessed sources of local news and information and are therefore ideally suited for delivering critical vaccine information to the nation’s hardest-to-reach communities, including communities of color, rural communities and other underserved populations. NAB appreciates the current work of federal agencies to leverage broadcasters’ megaphone and encourages spending across additional stations and markets to maximize audience reach.”
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.