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FOR IMMEDIATE RELEASE
April 16, 2016
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Ann Marie Cumming
202-429-5307
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2016 NAB Show Focuses on Innovations in Advertising Technology

-- Conference to Feature Leaders in Audience Engagement, Programmatic, and Big Data --

WASHINGTON, D.C.-- NAB Show, the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, will examine the advances and trends in both advertising technology and consumer engagement. The convention takes place April 16 – 21 in Las Vegas.

The new Advanced Advertising Theater, located in the North Hall, will bring together key content leaders using the latest advertising technologies to build a true multi-screen content environment. These innovations will allow broadcasters, digital publishers, and online influencers to leverage new forms of media, monetization and audience behaviors to achieve business goals. Companies participating in the theater include NextRadio, DanAds International AB, Renewed Vision, Vidillion, Psychability, AdMonsters, Alphonso, Optimized Markets, zypmedia and LOTAME.

On Monday, April 18, NAB Show will host the Super Session “Unleashing the Live Experience: How Sports Television Engages Today’s Fans,” which will address how the latest advances in mobile and broadcast technology are being used to drive increased levels of engagement around live television events. The session will feature Andrew Daines, CEO of FanVision Entertainment; Stephen Espinoza, executive vice president and general manager at Showtime Networks Inc.; Danny Keens, head of North American sports partnerships at Twitter; and Marshall Zelaznik, executive vice president and chief content officer of the UFC.

“With more avenues for content consumption than ever before, there is no shortage of ways for content owners, creators, and brands to reach their audiences on a global scale,” said Chris Brown, NAB executive vice president, Conventions and Business Operations. “From mobile, to broadcast to OTT, we’re pleased to present attendees with insight on the latest trends, best practices and technologies that advertising professionals are leveraging in today’s quickly-shifting marketplace.”

Also on Monday, April 18, the Super Session “Where’s All the Ad Revenue: Media Strategies Unleashed in a Dynamic Multiplatform Environment” will tackle how creative is being adapted to new and traditional content platforms in response to the advent of programmatic technologies. Chris Ariens, TV & Media Editor at Adweek, will moderate a panel featuring Dan Ackerman, senior vice president of programmatic TV at AOL Platforms/Adapt.tv; Zachary Soreff, president & partner at Sawyer Studios, and Jason Schragger, CCO of Saatchi & Saatchi LA.

NAB Show will also examine programmatic advertising starting with two Online Video Conference sessions on Monday, April 18. “Get With the Program(matic): How TV Is Embracing Big Data” will explore how big data can be used to address the challenges and opportunities present in online video. “TV and Video Advertising in Transition” will provide attendees insight into how advertisers, agencies, and content owners are using different types of audience measurement to keep up with the latest viewing trends. At the Media Finance and Investor Conference on Tuesday, April 19, “How Programmatic is Changing the Advertising Industry” will delve into the impact automated advertising will have in both radio and television broadcasting.

Additional sessions within the Broadcast Management Conference, Broadcast Engineering Conference, Multicultural TV & Video Conference and Media Finance and Investor Conference will focus on topics such as political advertising, advertising technology innovations and best practices for reaching a broad range of demographics.

Key NAB Show exhibitors in the advertising, analytics, and media solutions space include: Actus Digital, Anvato, Audible Magic Corporation, Brightcove, Broadpeak, Broadview Software Inc., Casting Frontier, Crystal, Cxense, DELTACAST Sport Graphics, EQUINIX, Ever, Evolphin Software, Field 59, FilmTrack, Flyswipe, Frankly, iBlossom, IDenTV, Imagine Communications, INEOQUEST, joiz Global, Marketron Broadcast Solutions, Mirror Image, Ooyala, OwnLocal, Rovi Corporation, RSG Media Systems, SeaChange International, Starfish Technologies Limited, Telestream, TRIAD-ORBIT, TVadSync, TVision Insights, Verizon, Videa, Viviso, WideOrbit, Zhuhai Jili Development Co., Ltd.

News media registration is available here.

About NAB Show
NAB Show, held April 16-21, 2016 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.