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FOR IMMEDIATE RELEASE
April 13, 2016
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Ann Marie Cumming
202-429-5307
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NAB Technology Partners to Present New All-Badge Access Sessions at NAB Show

-- ATSC 3.0 in Korea, Ultra HDTV and the Changing Role of Media Standards are Presented in Joint Sessions Open to All NAB Attendees --

WASHINGTON, D.C.-- In conjunction with several worldwide organizations, NAB Technology will present three sessions at the 2016 NAB Show (April 16-21, 2016, Las Vegas, Nev.) of broad interest to the media technology sector. Called All-Badge Access Sessions, they are open to all registered NAB Show attendees.

Topics range from recommendations on Ultra HD production and delivery (produced in partnership with the Ultra HD Forum, of which NAB is a charter member and a member of the organization’s Board of Directors), to a report on the development of next year’s expected launch of the world’s first regular terrestrial UHDTV broadcasting in Korea (presented in conjunction with the Korea UHD On-Air consortium).

A third session will consider the changing role of media standards in IP-connected production, delivery and consumption environments (produced in conjunction with the Inter-SDO Group, an informal association of representatives from most of the world’s media-related standards organizations).

Sam Matheny, NAB’s executive vice-president, Technology and CTO, said, “We are proud to present these new sessions in partnership with fellow organizations, to advise NAB members and other attendees at NAB Show on such critical and timely issues. They make the Show even more valuable to our industry, as an exclusive venue for these presentations of international interest.”

The sessions are described as follows:

Ultra HD Master Class
Wednesday, April 20
9 – 11 a.m.
Las Vegas Convention Center, Room S225

The Ultra HD Forum’s Master Class is focused on the use of UHD technologies to deliver the next-generation consumer television experience. Speakers including network operators, major technology companies and trade associations, who will provide an informative range of perspectives on the emerging technology. The session will also introduce the initial publication of the Forum’s UHD Guidelines, and provide a report on recent interoperability tests. It will conclude with a roundtable discussion considering the question, “When are high dynamic range (HDR) deployments going to become a reality?”

Korea UHD On-Air
Monday, April 18
2 – 4 p.m.
Las Vegas Convention Center, Room N232

The Korean government has allocated five 6 MHz channels in the 700 MHz band for terrestrial Ultra HD television service, to be launched in 2017. This will likely be the world’s first such service, and it is also expected to be the first deployment of the ATSC 3.0 next-generation TV standard. This session will provide a detailed look at the Korea UHD project, presented by Korean government and broadcast-industry leaders.

Media Standards Summit: The Role of Media Standards in a Connected World
Saturday, April 16
10 a.m. – 12 p.m.
Las Vegas Convention Center, Room S225

In a world where media content is increasingly consumed on connected devices, what is the role of a media Standards Development Organization (SDO), and how is it changing? With devices' ability to continuously update, migrate and evolve, are media standards an anachronism? Can SDOs adapt to these changes and remain relevant? What will interoperability mean in tomorrow's dynamic and adaptive environment? Hear from representatives of the world's leading media SDOs and trade associations on how they are addressing connected-device consumption, immersive UHDTV and the move to production systems using generic hardware platforms instead of specialized devices. Will the trend to establish trade associations for UHDTV or IP networked media make accredited SDOs redundant, or does this form a symbiosis that allows faster uptake of media standards? Come join an interesting debate on these game-changing elements affecting the standards landscape.

News media registration is available here.

About NAB Show
NAB Show, held April 16-21, 2016 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.