WASHINGTON, D.C. -- NAB Show will present a two-day symposium, "NAB Show @ Mobile World Congress: Capturing the Moment Through Mobile and Broadcast," as part of the mPowered Industries program at the 2014 Mobile World Congress. The symposium, sponsored by Ericsson, will be held February 25-26, 2014 in Barcelona.
NAB Show @ Mobile World Congress will address how the production of live events capture newsworthy moments that generate attention in a media landscape dominated by unlimited content options and viewers with relatively short attention spans. Live sports, political events, world news and natural disasters are critical moments for broadcast and mobile operators, as audiences expect immediate access. Advances in networks, mobile devices, social networks, and apps have given individual people new ways to consume, create, share, participate with, and experience live events.
The program will begin with a keynote address by James McQuivey, Ph.D., of Forrester Research, who is the premier analyst studying the impact of and new business opportunities created by the digital disruption. Speakers who are experts in broadcasting and mobile technologies will demonstrate how broadcasters and wireless providers can work together to expand business opportunities and to satisfy future consumer expectations.
NAB Labs, the technology division of the National Association of Broadcasters, will present "Hybrid Broadcasting: An Evolution of Radio & Television," a session on the merging of traditional broadcast and the Web. Other sessions include "The Anywhere Anytime Connected Consumer," "The Digital Dashboard and Broadcast Media" and "Using LTE and HD Voice to Deliver Content." Another session entitled "Media Technologies & The Cloud" will address content collaboration, security and reliability of cloud services for broadcast and mobile media, highlighting the advantages of these cost-saving technologies.
"We look forward to our participation in Mobile World Congress as NAB Show continues to propagate the global conversation around technology as it relates to media and entertainment," said Chris Brown, executive vice president, Conventions and Business Operations at NAB. "We've developed this symposium to succinctly address developments and solutions that are leading to evolving business models and enhanced global business opportunities in broadcasting, digital media and entertainment."
About NAB Show
NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.
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About NAB Labs
Created in 2012, NAB Labs is a program of the National Association of Broadcasters that provides a platform for innovation, a venue for forging partnerships and testing new technology, and educational events to create awareness about over-the-air radio and television technology initiatives.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
About Mobile World Congress
The Mobile World Congress is the cornerstone of the Mobile World Capital, which will be hosted in Barcelona from 2013 to 2018. The Mobile World Capital encompasses programmes and activities that span the entire year and will benefit not only the citizens of Barcelona, Catalonia and Spain, but also the worldwide mobile industry. For more information on the Mobile World Capital, visit www.mobileworldcapital.com.
For more information on the 2014 Mobile World Congress including how to attend, exhibit or sponsor, visit www.mobileworldcongress.com.