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August 16, 2012

Leading Ad Agency Execs Announced for 2012 Radio Show Advertiser Luncheon

Washington, D.C. / New York – The Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) announced speakers for the 2012 Radio Show Advertiser Luncheon. The event will be held on Wednesday, September 19 at the Hilton Anatole in Dallas.

Two prominent advertising agency CEOs: Bill Koenigsberg, president, CEO and founder, Horizon Media and Andrew Essex, CEO, Droga5 will discuss the expanding array of media options for advertisers and Radio’s role in enabling marketers to connect with consumers. The two executives collectively represent many of the top 100 advertisers in the U.S.

“The Advertiser Luncheon is a must-attend event amid a conference full of top industry executives," said RAB President and CEO Erica Farber. "Koenigsberg and Essex will share their expertise and vision on how Radio stands out in today’s advertising environment."

Koenigsberg founded Horizon Media in 1989 and grew it into the world’s largest independent media agency. The agency currently has $3.8 billion in billings representing clients, including GEICO, Capital One, United Airlines, A&E Networks, Kraft Foods and Weight Watchers. Under Koenigsberg’s leadership, Horizon was named the 2011 Independent Media Agency of the Year by MediaPost Magazine and in 2010 Media Agency of the Year by both Ad Age and Adweek/Mediaweek/Brandweek. He is currently chairman of the Media Policy Board and director-at-large of the 4A’s Board of Directors and also serves on the Board of the International Radio and Television Society.

Essex is the CEO of Droga5, a creative and strategic agency whose diverse clients include PUMA, Kraft Foods, Coca-Cola, Prudential, Hennessy, Amstel Light, Newcastle Brown Ale, Qantas and The New Museum of Contemporary Art. The agency is known for innovative social initiatives including UNICEF’s Tap Project, The Great Schlep for the Obama campaign and The Million Project for the New York City Department of Education. Droga5 has been twice named Ad Age’s Agency of the Year. Before co-founding Droga5 in 2006, Essex, an award-winning journalist, was the founding editor-in-chief of Absolute magazine.

About the Radio Show
The 2012 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 19-21 in Dallas. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age. To learn more about the 2012 Radio Show, visit

News media registration is now available for the Radio Show.

About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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