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January 9, 2012

NAB Show Addresses the 'Great Content Shift'

Featured speaker Marina Gorbis of the Institute for the Future to keynote

Washington, DC -- The 2012 NAB Show, April 14 - 19 in Las Vegas, will focus on the theme "The Great Content Shift: Defining Your Evolution," addressing how new paradigms in consumption are forever changing the way we create, manage, deliver and monetize content. These changes are forcing industries, businesses and individuals to reevaluate expectations, technologies and strategies for the future.

In a two-part General Session titled "Making Sense of the Great Content Shift," (Wednesday, April 18) Marina Gorbis, Executive Director of the Institute for the Future, will discuss the seismic shifts that are impacting the modern digital world as people demand content anytime, anywhere.

Gorbis will outline the top five trends that will shape the future of the broadcast and telecommunications industries on both an organizational and individual level. Attendees will then be invited to engage with Gorbis directly in a Q&A session live via social media.

"NAB is pleased to have a renowned expert on the shifts in the modern digital landscape join us for a conversation at NAB Show," said Executive Vice President, Conventions and Business Operations, Chris Brown. "Marina Gorbis offers a truly unique perspective on how digital media affects global interactions."

Institute for the Future (IFTF) is an independent, non-profit research company that examines topics such as work and daily life, technology and society, health and health care, and global business trends. As Executive Director, Gorbis has worked with hundreds of organizations in the business, education, government and philanthropy sectors on projects to improve innovation capacity, develop strategies, and design new products and services. Gorbis led IFTF's Technology Horizons Program, focusing on interaction between technology and social organizations.

Before joining IFTF in 2006, Gorbis created the Global Innovation Forum, a project comparing innovation strategies in different regions. She also founded Global Ethnographic Network (GEN), a multi-year ethnographic research program aimed at understanding daily lives of people in Brazil, Russia, India, China, and Silicon Valley. The native of Odessa, Ukraine has been a guest blogger on

About the NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at

News media registration is now available for NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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