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May 10, 2011
Dennis Wharton
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NAB Response to the PLAN Public Safety Proposal

WASHINGTON, D.C. -- NAB Executive Vice President Dennis Wharton issued the following statement in response to the Personal Localized Alerting Network (PLAN) unveiled today in New York. The PLAN initiative is designed to allow customers with an enabled mobile device to receive geographically-targeted text messages alerting them of threats to safety.

"We're pleased that cellphone carriers plan to live up to their promise to Congress five years ago to implement an emergency alert messaging system. However, when a cellular network goes down, customers will still be unable to access these 90-character warnings. As was evidenced in Alabama and other parts of the South just two weeks ago, there is no communications system that matches the life-saving immediacy of a local broadcast signal."

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