NAB Logo
April 6, 2011

NAB Show Features Professionally Produced Live Webcast

--"NAB Show Live" employs top talent to provide daily highlights from the NAB Show--

Washington, DC -- The NAB announced today the premiere of "NAB Show Live," a 30-minute live news program which will include highlights, guest appearances and interviews with NAB Show speakers and other participants. The webcast, featured live and archived on the NAB Show website, will run at 4:30 p.m. PST each day from April 10 - 13 during the NAB Show in Las Vegas.

"NAB Show Live" will originate each day from a different area of the show floor and will focus on the four main categories of the Content Lifecycle: Content Creation, Content Management, Content Commerce, and Content Distribution. The underlying theme of all four programs will be Content Consumption. Host Ashley Esqueda will lead viewers on this journey, while a team of correspondents focus on specific topic of interest. Event coverage will be provided by top talent including:

  • John David Ware, a journalist and the founder and president of the 168 Film Project, which supports budding filmmakers, will examine the trends in each of the Content lifecycle categories.
  • David Basulto will report on "can't miss" products on the show floor. Basulto is the owner of, writes for Post Magazine.
  • Correspondent Andrea Allen, senior content & community manager at Vimeo will interview NAB Show attendees for their inside perspective. Vimeo is a community of creative people who are passionate about sharing the videos they make.
  • Covering the international scene is Hiroko Clemens, an overseas correspondent for The Eizo Shimbun, a weekly trade newspaper in Japan.

  • Four correspondents from Nerd Locker will cover a wide variety of nerdy topics including technology, gadgets, video games and movies.
  • "NAB Show Live" is hosted by Ashley Esquesda, founder of "Techfoolery," an online show spanning all of technology. She also produces, hosts, and edits original content for various tech companies, including Logitech and Tecca.
  • The 2nd annual installment of "War on the Floor" will feature teams from Drake University and Frostburg State University who will shoot, produce and edit their own packages.

"NAB Show Live" is produced by Bob Sitrick Productions. Sitrick is a 30-year veteran of television production and operations. His experience includes news, sports and unique live entertainment programs for both Comedy Central and Discovery Communications.

13 Keys will also be involved in the production process. The digital production company has a distinct reputation for dynamic content and the ability to stay ahead of the technological curve. With a solid team of multi-talented technicians, camera operators, editors, graphic artists, and composers, 13 Keys can handle the fast-paced and demanding environment of today's production world.

The NAB Show partnered with the following companies who are providing the technologies and services required to produce and deliver "NAB Show Live:" Digital Rapids, the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and the latest viewing platforms; Highwinds, a content, network and hosted IP services business; On Call Communications, a leading provider of IP based mobile satellite solutions; and Playback Innovations, a provider of media management and multi-channel playback control solutions.

About the 2011 NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at


National Association of Broadcasters
1 M Street SE
Washington, D.C. 20003
202 429 5300 |

© 2023 National Association of Broadcasters
Privacy Policy | Terms of Use

Connect With Us