WASHINGTON, DC -- Tokyo Broadcasting System, Inc. (TBS), NDTV India, and Canada's 106.1 FM, "The Goat" will receive this year's NAB International Broadcasting Excellence Awards at the NAB Show All-Industry Opening Keynote, sponsored by Accenture, on Monday, April 14. The awards recognize NAB international broadcast members who have demonstrated exceptional leadership and uniqueness in successfully serving their audience through broadcast innovation or service to community.
Since 1994, TBS has worked to draw local and national attention to global warming. Their comprehensive recycling center allowed TBS to recycle 75 percent of the company's waste in 2006, setting an example for businesses throughout the community. They also used the TBS Radio airwaves to promote their "Lighting Down Campaign," encouraging listeners to switch off their lights for two hours during the summer solstice. "Lighting Down" generated so much interest within the community that TBS is currently working on expanding the project to other countries. As the host broadcaster for the 2007 World Athletics, TBS drew international attention to their environmental initiatives. During the eight-day event, TBS provided 80 hours of broadcast and international signal production to over 60 broadcasters with certified green energy. Using energy generated by natural resources allowed TBS to offset 190 tons of carbon dioxide.
With innovative engineering, NDTV developed a system that allows broadcasters to deliver high quality graphics at a lower cost and with less effort than other graphic delivery systems. As an operator of five national TV channels, NDTV has a constant need for new graphic delivery systems. The stationary graphics and animations delivered in everyday broadcasting and breaking news scenarios are expensive to develop and often require skilled professionals to maintain the system. NDTV addressed this problem by writing their own software to deliver real time graphics. Using Adobe Photoshop and Adobe After Effects, NDTV engineers developed their own software to store, organize, maintain and deliver graphics. The system is designed using familiar technology that is user-friendly and cheaper to maintain. The software saved NDTV over $300,000, and garnered international attention during the Commonwealth Broadcasting Association (CBA) General Conference held in January.
Five year's ago, CKLM "Border Rock 106.1 FM The Goat" became the first privately held broadcaster in Canada to be awarded with NAB's International Broadcasting Excellence Award. Since then, "The Goat" continues to maintain strong bonds with the community through participation in local projects and charities. Year after year, their annual Christmas Convoy provides enough donations to pack the shelves of every food bank in the broadcast region. For the past two years, the "No Hair" Extraordinaire program acquired over $15,000 for Breast Cancer research, and the Brown Bag Challenge, featuring a lively hockey showdown, raised hundreds of dollars for several local charities. From contributing to student programs to promoting the local Rotary Club, "The Goat" remains closely connected to their listeners and their community."
Established in 1995, the NAB International Broadcasting Excellence Award is recognized worldwide as one of the premier awards in the broadcasting industry.
About the 2008 NAB Show
The NAB Show will take place April 11 - 17, 2008 in Las Vegas (exhibits open April 14). It is the world's largest electronic media show covering the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.
About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.