WASHINGTON DC - Communications expert and former Harley-Davidson spokesperson Ken Schmidt will provide the keynote address, sponsored by BMO Capital Markets, during The NAB Radio Show in Dallas.
Schmidt, who helped rejuvenate Harley-Davidson's reputation as an American corporate icon, will tell radio executives how to build a culture that rekindles relationships with listeners while reaching out to new ones in completely untraditional ways.
Schmidt, a specialist in corporate positioning and media relations, began his career with Harley-Davidson when he was asked to restore then-struggling Harley-Davidson's image and create demand for its motorcycles. Within a few years, Harley-Davidson became one America's most recognized brands, while sales of its motorcycles soared. Schmidt became director of corporate and financial communications, serving as primary spokesperson to the media and the financial communities.
Following his tenure as spokesperson, Schmidt left Harley-Davidson to take an ownership position with Chicago-based marketing firm VSA Partners. In addition to Harley-Davidson, VSA serves many other of the world's best-known brands, including General Motors, Coca-Cola, IBM, and Campbell's Soup. He later sold his portion of VSA to start his own business, Ken Schmidt Company.
The keynote address will follow opening remarks by NAB President and CEO David K. Rehr and is slated for 10:30 a.m., Thursday, September 21.
About The NAB Radio Show
The NAB Radio Show is the largest annual convention for radio. This year's show, Sep. 20 - 22 in Dallas, features interactive sessions, special events and exhibits and is co-located with the R&R Convention. More information about The NAB Radio Show is available here.
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.