WASHINGTON, DC - NAB announced today that it is distributing the brochure "Join the Voices for Recovery" to member stations for September's National Alcohol and Drug Addiction Recovery Month.
The brochure, created in collaboration with the Substance Abuse and Mental Health Services Administration (SAMHSA) of the U.S. Department of Health and Human Services, features background on the issue, as well as programming ideas and script PSAs for broadcasters to use in addressing alcohol and drug addictions in their communities.
"It's hard to conquer an addiction. It takes extraordinary courage, tough self-discipline, the help of caring and knowledgeable friends and family and deep personal faith," SAMHSA Administrator Charles Curie said. "Americans must confront substance abuse and people abusing substances honestly and directly. Recovery Month and the new brochure give broadcasters an opportunity and tool to use to open a dialogue about addiction and recovery in their communities."
"NAB is pleased to partner on this important initiative," said NAB President and CEO David K. Rehr. "Community service is the lifeblood of local broadcasting, and we encourage stations to continue to participate in the fight against drug and alcohol addiction."
A recent NAB-commissioned report entitled National Report on Broadcasters' Community Service noted that in 2005, nearly 90 percent of all radio and television stations routinely aired public service announcements warning of the dangers of drug and alcohol abuse.
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.
SAMHSA, a public health agency within the U.S. Department of Health and Human Services, is the lead federal agency for improving the quality and availability of substance abuse prevention, addiction treatment and mental health services in the United States.