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FOR IMMEDIATE RELEASE
May 16, 2017
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Dennis Wharton
202-429-5350
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NAB Statement on Nielsen Adding Electronic Meters to Assist in Local TV Audience Measurement

WASHINGTON, D.C. -- In response to Nielsen’s announcement that it will implement nearly 15,000 electronic meters in smaller TV markets to improve audience measurement, the following statement may be attributed to NAB Executive Vice President of Communications Dennis Wharton:

“NAB is pleased to learn of Nielsen’s planned implementation of electronic meters to more accurately reflect actual viewership of over-the-air broadcast TV stations. We have long believed that over-the-air TV station viewership has been undercounted by measurement companies as multicast ‘D2’ networks gain in popularity and TV antenna sales increase. Today’s Nielsen announcement sends a positive signal about the renewed vitality of local and network broadcast television in an era of pay TV cord-cutting and cord-shaving.”

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.