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National Association of Broadcasters
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Allow Broadcasters to Continue Negotiating in the Free Market

ISSUE SUMMARY

Congress should allow broadcasters and pay-TV operators to continue to conduct private, market-driven negotiations for retransmission consent and avoid tilting the scales in favor of either entity. Government intervention through legislative changes offered during consideration of the expiring Satellite Television Extension and Localism Act Reauthorization (STELAR) will only disrupt a marketplace that has resulted in abundant locally-focused programming choices and services that benefit communities across America.

Here's why:

Congress has long recognized that local TV stations should be allowed to negotiate compensation with cable and satellite operators for the retransmission of their signals. Cable and satellite operators are then able to resell broadcast signals to subscribers, amounting to billions of dollars in profits. Despite having the highest-rated programming on television, broadcasters have routinely been the least compensated on a per-viewer basis. The big pay-TV companies falsely claim broadcast retransmission fees are responsible for higher cable bills. The truth is, cable bills have risen faster than - sometimes triple - the rate of inflation since the mid-1990s, long before broadcasters received cash compensation for their signals.

In spite of this, the big pay-TV companies would like Congress to upend the retransmission consent process and weigh in on private, market-based negotiations in order to reduce their programming costs while padding their profit margins. Their goal is to avoid fairly compensating broadcasters, who produce the highest-rated content on television. The current free-market process provides incentives for both parties to come to mutually beneficial arrangements, which is why negotiations are completed with no service disruptions or fanfare the great majority of the time.

The reality is that it is only two companies - AT&T1 and DISH - who are manufacturing a crisis for D.C. policymakers. They alone were responsible for 81 percent of retransmission consent impasses from 2015 to 2019.2 And this year, AT&T is responsible for nearly three out of every four of stations that have experienced a disruption. Unfortunately, these pay-TV companies are using viewers to pursue legislative changes to gain unfair leverage during carriage negotiations, including weakening or eliminating rules ensuring consumer access to broadcast programming on the basic tier and rules that guarantee local broadcasters can deliver and sustain programming in their local market.

Recently, Rep. Anna Eshoo (CA-19) and Rep. Steve Scalise (LA-01) introduced legislation that would undermine the copyright and communications laws underpinning broadcast video carriage, including retransmission consent. Broadcasters strongly oppose this bill and any government intervention in the retransmission consent marketplace that would benefit the big cable and satellite companies at the expense of quality local broadcast programming and viewers.

The retransmission consent negotiation process is fair and market-driven. Eliminating stations' ability to negotiate for the value of their signals would mean less choice for viewers and fewer resources for stations to dedicate to local news, public affairs programming, emergency weather events and community activities.

1 AT&T includes DIRECTV and U-Verse
2 Source: NAB Analysis of SNL Kagan Retransmission Databases. July 26, 2019





RETRANSMISSION CONSENT TOOLKIT

» Click here for retransmission consent messaging tips.

» Click here for tips for successful communication during retransmission consent negotiations.

» Click here to view the downloadable print ad gallery.

» Click here for the issue brief.

» Retransmission Consent Process Supports Local Programming and Services that Make Broadcast Television Unique