Programming Director
Bustos Media
Unfortunately, previous experiences have not produced very good results, in my opinion. I mean, we have always relied on providing information to our people based on the mainstream media, which often has tendencies or ideological leanings, and so I don't think that's a good resource for us to inform people.
In our aim and in our attempt to come up with even clearer information, we always leave an option for people to compare the achievements, history, and trajectory of each candidate so that they may contrast them with what they are currently proposing.
Is a serious problem. That is, we often don't have the budget to be able to have our own reporters being in charge of verifying each and every piece of information in an impartial manner. Certainly, there are companies that offer you fact-checking to verify whether it is true or not.
The question is, though, who runs these companies? That is, we can't have an absolute truth in this sense. I think that, in this case, the way we can work on disinformation is to try to have our people research, read, and try to verify what the mass media tell us and in this way have a more realistic concept of what is going on.
In that sense, it will obviously be to follow the mass media that are reporting the results. In that sense, I think it's very difficult to misinform people. Being objective in this case is going to be very important on election night. To really try to inform people, to give them the preliminary results coming from he election's official press reports and thus have more verifiable numbers. The results, which I hope will happen… I really doubt they will happen on the same night of the event.
Surely, in the following days, a lot of information inherent to the results will transpire and, in that sense, that's where we may possibly have a lot of conflict, because we know that it can result in a lot of disinformation, a lot of information that is generated in many places from different people or organizations that may point out some irregularities, but that at the end of the day may be verifiable. I think that in this sense it'll be very important to remain very attentive.
Is very simple. Simply providing the information on each of the candidates that is being generated day by day and not adopting much of a stance, that is, not leaning too much toward what each candidate is saying, but rather to have a more impartial position and also trying for people to... well in this case that we have here, in the case of Kamala Harris, o see the work she's done, what her achievements have been, what her results have been.
In the case of Donald Trump, also to look at his record, what he did well, what he did wrong, and in that way have a clearer idea, of course, of how this election is developing, these campaigns that have been very polarized, especially lately.
The role of broadcasting as a means of communication is the commitment we have with our people, with the public, to inform, to communicate and to let them know what the current situation is in this sense, that is, in the election coverage, and that's going to be practically fundamental when we play our role in this election coverage taking place here in our country. Trying to ensure that information doesn't result in disinformation, trying to ensure that information is as impartial as possible and as truthful as possible is hard work; it's a difficult job; it's not easy but, in any event, we're going to try,above all, to achieve it.