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What Broadcasters are Doing


Carlos Valdez

Carlos Valdez

Programming Director
Bustos Media



English Translation
What are the best practices your company is putting into place to ensure you're presenting the most up-to-date and factual information on election night, including the results and the days following?

Being objective is going to be very important on election night. To really try to inform people, to give them the preliminary results coming from he election's official press reports and thus have more verifiable numbers.

Surely, in the following days, a lot of information inherent to the results will transpire and, in that sense, that's where we may possibly have a lot of conflict, because we know that it can result in a lot of disinformation, a lot of information that is generated in many places from different people or organizations that may point out some irregularities, but that at the end of the day may be verifiable. I think that in this sense it'll be very important to remain very attentive.

In what ways are you communicating this news with your audiences?

Is very simple. Simply providing the information on each of the candidates that is being generated day by day and not adopting much of a stance, that is, not leaning too much toward what each candidate is saying, but rather to have a more impartial position and also trying for people to... well in this case that we have here, in the case of Kamala Harris, i see the work she's done, what her achievements have been, what her results have been.

In the case of Donald Trump, also to look at his record, what he did well, what he did wrong, and in that way have a clearer idea, of how this election is developing.

How do you see your role, and the role of broadcasting in general, in election coverage?

The role of broadcasting as a means of communication is the commitment we have with our people, with the public, to inform, to communicate and to let them know what the current situation is in this sense, that is, in the election coverage, and that's going to be practically fundamental when we play our role in this election coverage taking place here in our country. Trying to ensure that information doesn't result in disinformation, trying to ensure that information is as impartial as possible and as truthful as possible is hard work; it's a difficult job; it's not easy but, in any event, we're going to try,above all, to achieve it.




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