NAB's Committee on Local Television Audience Measurement (COLTAM) is comprised of broadcast industry research executives representing NAB member television stations and groups. In addition, ex officio committee seats are designated for representatives of other relevant industry groups, such as the Media Rating Council and the Television Bureau of Advertising.
COLTAM meets semi-annually to engage in constructive discussions with industry research suppliers and others who hold an interest in the research services that are available to the local television industry. COLTAM also addresses important issues concerning the quality of the research products and services that are available to local television stations. The committee engages the ratings services in a constant dialogue about the methods and practices used to produce their local audience estimates, and takes actions aimed at providing the local broadcast television industry with research of the highest possible quality.
For more information, contact Loren White in NAB's Research department.
Univision Communications Inc.
Kathleen Bohan
SVP, Local Research
WSB-TV
Eric Bruce
Research Director
CBS Television Stations
Patti Cohen
SVP, Research
ABC National Television Sales
Dave Daniels
Director of Research
KTLA-TV, Nexstar Media
Gretchen Dible
Regional Research Director
E.W. Scripps
Frank Friedman
VP Local Media Engagement
Graham Media
Katherine Fuller
VP, Research
Telemundo
Federico (Fede) Garza
SVP Research, Strategy and Insights
TVB
Hadassa Gerber
Chief Research Officer
Media Ratings Council, Inc.
David Gunzerath
SVP/Associate Director
FOX Television Stations
Chad Roscher
VP, Research
NBC Owned Television Stations
Matt Ross
SVP, Research
Hearst Television
Kevin Stuart (Chair)
VP, Research
Tegna
Tom Somers
VP, Audience Intelligence and Development
Updated March 2, 2022