NAB Logo

Committee on Local Radio Audience Measurement (COLRAM)

The NAB Committee on Local Radio Audience Measurement consists of volunteer broadcasters from NAB member organizations and other industry leaders serving the research interests of radio.

Mission Statement (Revised January 2002):

  • To seek new and improved ways to measure local radio audience listening.
  • To proactively monitor developments among radio research providers and to receive formal updates from such companies at semi-annual meetings.
  • To collaborate with radio research companies in the evaluation of their services and practices to ensure accurate, reliable audience research data for broadcasters.
  • To evaluate research based on its value and utility for local radio broadcasters.
  • To work independently and with other industry advisory groups to communicate and advocate broadcasters' research concerns to radio measurement services.
  • To serve as a resource for NAB member stations and for the industry on issues requiring radio research expertise.

For more information, contact Loren White in NAB's Research department.

Committee Membership

Lakes Media, LLC.
Tom Birch

Univision Communications Inc.
Kathleen Bohan
Senior VP Radio Research

Beasley Media Group
Justin Chase
Chief Content Officer

NRG Media
Chuck DuCoty (Chair)

Cox Media Group
Chris Eagan
VP Audience and Operations

Cumulus Media
Val Garris
VP Programming and Format

Media Ratings Council, Inc.
David Gunzerath
SVP, Associate Director

Dr. Gary Heller
VP, Research and Audience Measurement

Townsquare Media
Kurt Johnson

Bonneville International
Jim Lawson
Program Director

Jerry Lee

Brent Lightfoot
VP, Markets Division

Radio Advertising Bureau
Annette Malave
SVP, Insights

Hubbard Radio
Joel Oxley
SVP and Market Manager - Washington, DC

Urban One, Inc.
Amy Vokes
SVP, Research and Insights

Updated March 2, 2022

National Association of Broadcasters
1 M Street SE
Washington, D.C. 20003
202 429 5300 |

© 2023 National Association of Broadcasters
Privacy Policy | Terms of Use

Connect With Us