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April 11, 2024

Nearly 1,300 NAB Show Exhibitors Showcase Groundbreaking New Products and Technologies

Exhibitors — including Adobe, AWS, Blackmagic Design, Microsoft, Ross, Sony and more — display innovation, thought leadership and the latest tech and trends as they push the boundaries of what’s possible to shape audiences’ future experiences.

Washington, DC — From early-stage startups and edge-of-the-art media technologies to industry powerhouses debuting boundary-pushing products and technologies, a dynamic roster of nearly 1,300 exhibitors will present the forefront of innovation at the 2024 NAB Show in Las Vegas, April 13-17 (Exhibits April 14-17). With 65,000-70,000 attendees from 160 countries and 575 international exhibitors from 41 countries, NAB Show is the world’s largest marketplace featuring advanced technologies and solutions from the latest gear to generative AI to ATSC 3.0 and beyond, exploring the impact of the newest tech on storytelling, business models and society as a whole.

“As the place for all things broadcast, media and entertainment, exhibitors at this year’s NAB Show are bringing their A-game as they debut and showcase new tech that promises to revolutionize content creation, distribution and consumption,” said Eric Trabb, NAB Global Connections and Events, senior vice president and chief customer success officer. “The Show cultivates relationships and serves as a catalyst, driving discussions into next generation technologies and partnerships that drive the industry forward.”

Now in its 101st year, NAB Show has always showcased groundbreaking technologies — from the early days of video tape to the latest advancements in areas such as robotics, AI and wireless transmission. This year’s Show grows with more than 200 new exhibitors to nearly 1,300 total, spread across 700,000 sq. ft., up 10 percent from last year. Here is a sampling of the new products that will be showcased on the show floor.

Technology at NAB Show

Artificial Intelligence is a key trend at the 2024 NAB Show featured in more than 150 sessions and by more than 180 exhibitors. NAB Show will examine the impact of generative AI on all aspects of media, entertainment and technology, including broadcasting, content creation, production and workflows. Presenters and exhibitors represent news networks like Microsoft, AWS, Veritone, Enco Systems, Prime Focus Technologies among others. Find AI/machine learning exhibitors in Create, Connect, and Capitalize.

Many of the 19 startup companies selected for the first PropelME cohort are also related to AI solutions for editing, next generation streaming technologies and the latest hardware technology. This newly launched, exclusive program is designed to cultivate a vibrant ecosystem of early-stage, innovative tech entrepreneurs in the dynamic broadcast, media and entertainment industries.

Attendees will find the edge-of-the-art media technologies from research, development and standards organizations around the world in Futures Park. Located in the West Hall, exhibits often include items presented for the first time in the U.S. or world. Exhibitors include 8K Association, DASH IF, Korea Radio Promotion Association (RAPA), PILOT, Rochester Institute of Technology, ROXi, Southwest Research Institute and Ultra HD Forum.

PILOT’s 2024 Innovation Challenge winners will exhibit their solutions in PropleME and demonstrate their early-stage product or prototype during a session in the Connect Zone Theater. The winners — Amira Labs’ AI-Centric and cloud-based broadcasting solutions, AudioShake and its audio separation technology and Chord Communities with its tools to help broadcasters deliver relevant local advertising into online communities — all provide compelling solutions to key challenges and opportunities facing broadcasters in the coming two-to-three years. PILOT is the National Association of Broadcasters’ (NAB) innovation arm.

Also in the West Hall, many exhibitors will focus on the rollout of ATSC 3.0. Over the past year, NextGen TV was rolled out to 75 markets, reaching 75 percent of the country. Attendees will find the ATSC Pavilion in the Connect area of the West Hall, where all things distribution and delivery will be addressed. Exhibitors include TitanTV, Triveni Digital, GatesAir and Nautel.

Thought Leadership, Insights and Connections

The Main Stage will offer powerhouse panels and speakers on the forefront of content creation, connection and monetization. Thought leaders from AWS , HBO , IMAX, and Intel will offer a dynamic exchange of ideas and provide groundbreaking insights on the future of broadcast, media and entertainment.

New this year, Creator Lab offers highly interactive exhibits, expert panels, hands-on workshops and networking events. As the creator economy grows, NAB Show is the gathering place for creators and influencers carving out massive niches in the overall media and entertainment landscape as well as the brands that work with them. Exhibitors and sponsors include Blackmagic Design, LG, Vimeo, Studio Upgrade, ARWall, Opus Clip, FanHero and Vidpros.

NAB Show’s Community Zones offer supercharged content to spark imagination, better connect with peers, exhibitors and thought leaders and see next generation tech in action. In the Create Zone , located in the South Upper Hall, AWS and the National Hockey League (NHL) will share their experience with live cloud production of games, and the proof of concept that led to producing multilingual world broadcasts. The Connect Zone, in the West Hall, offers ways to better reach audiences, including a session and experience with Intelligent Orchestration, powered by Diversified . Also in the West Hall, the Capitalize Zone includes Beat the BUZZR®: Interactive Monetization Transforming Entertainment with Microsoft and NVIDIA.

NAB Show is also connecting attendees with exhibitors through Show Floor Tours. Each tour is designed to showcase a different topic of interest and will be offered several times throughout the show. Tours include:

NAB Show news media registration is open. Stay up-to-date on the latest show news by adding your name to the media list. Visit the press resources page for news releases, media kits, creative assets, style guides and more, including the Guide to Artificial Intelligence at the 2024 NAB Show, Guide to Startups and Emerging Technology and Guide to New Products at the 2024 NAB Show.

Download photos and b-roll from the 2023 NAB Show. Please courtesy: NAB Show.

About NAB Show

NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 13-17, 2024 (Exhibits April 14-17) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show, ranked as one of the top fastest-growing shows in the United States, is where global visionaries convene to bring content to life in new and exciting ways. Learn more at

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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