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February 15, 2024

Renowned Creator and Innovator Shira Lazar to Host NAB Show Main Stage

First Host at NAB Show Amplifies Excitement

Shira Lazar
Shira Lazar

Washington, D.C.— Shira Lazar, an Emmy-nominated leading voice around digital culture and emerging trends, will take center stage as the first host of NAB Show’s Main Stage, amplifying the experience for participants and the audience. The world's leading event for the broadcasting, media and entertainment industries, NAB Show brings together cutting-edge technology, creators and innovators in Las Vegas this April.

Lazar brings a unique blend of experience and talent to the host role. In 2017, she hosted discussions on the convergence of media, entertainment and technology as NAB Show’s first M.E.T. Digital Evangelist.

"Introducing a host at NAB Show is about building a connected story across our Main Stage programming,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “It is also about elevating the experience, and Shira Lazar’s dynamic presence and deep knowledge of the technology and media space will add energy and another dimension of insight for all participants."

In 2011, Lazar took the internet by storm with her web-first news brand 'What's Trending.' She has a deep understanding of the ever-evolving media landscape, coupled with an engaging stage presence that commands attention. As a leader in the creator economy for two decades, she’s spoken at conferences including SXSW, VeeCon, CES and C2 and was named one of Fast Company's Most Influential Women in Technology and was featured on NFTNow's NFT100 Most Influential.

"I'm absolutely thrilled to be collaborating with NAB once again,” Lazar said. “It's a wonderful opportunity to celebrate the incredible talent and achievements in the media industry, while also casting our gaze forward to the exciting innovations and opportunities on the horizon. I'm bullish on exploring how we can push the boundaries together."

Lazar is also the co-founder of Peace Inside Live, a wellness consulting and advisory firm dedicated to enhancing well-being within modern companies through customized programming, both in-person and online.

A photo of Lazar may be downloaded here.

About NAB Show

NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 13-17, 2024 (Exhibits April 14-17) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. Learn more at

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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