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August 28, 2023

NAB to Honor CBS' James Brown With Distinguished Service Award

Award presentation to take place at the Marconi Radio Awards during NAB Show New York

James Brown
James Brown

WASHINGTON, D.C. -- Hall of Fame CBS sportscaster James Brown is the recipient of the National Association of Broadcasters’ 2023 Distinguished Service Award (NAB DSA), the organization’s highest honor. The award presentation will take place during the NAB Marconi Awards Dinner, presented by Xperi, on October 25 at NAB Show New York.

The NAB DSA annually recognizes a broadcaster who has made a significant and lasting contribution to the American system of broadcasting.

Known to sports fans as “JB,” Brown is a three-time Emmy Award-winning broadcaster. He has served as host of “THE NFL TODAY" on CBS since 2006 and this season will serve as the host for CBS Sports’ coverage of Super Bowl LVIII, hosting for a record setting 12th time in his distinguished career. He previously hosted “Inside the NFL” on Showtime and Paramount +, “Thursday Night Football” on CBS and The NFL Network, and co-hosted “Fox NFL Sunday,” as well as hosted a nationally syndicated radio show on Sporting News Radio.

Additionally, Brown serves as a special correspondent for CBS News, contributing across all platforms, including award-winning programs such as CBS Mornings and CBS Evening News.

His broadcast career started in his native Washington, D.C., where Brown worked for Home Team Sports as a play-by-play announcer for the NBA’s Washington Bullets and then as a sports anchor for WUSA-TV.

Brown is the recipient of numerous honors, including The Jackie Robinson Award for Excellence in Sports Journalism by One Hundred Black Men of New York in 2022, “The Uncommon Award” from Tony Dungy for “Uncommon Leadership through Character and Faith” in 2014 and was named Best Studio Host of the Decade by Brown was inducted into the Sports Broadcasting Hall of Fame in 2021 and received the 2016 Pete Rozelle Award for Excellence in Broadcasting from the Pro Football Hall of Fame.

Brown is an active supporter of several charitable organizations including the Ron & Joy Paul Kidney Center at The George Washington University, St. Jude Children’s Research Hospital and GENYOUth, an organization committed to child health and wellness in the school community, for which he serves on the Board. In addition to his charitable work, Brown is an ordained minister and speaks at churches and conferences around the country.

In addition, Brown will sit down with NAB President and CEO Curtis LeGeyt for a special session at NAB Show New York titled One-on-One with James Brown. Their discussion will focus on Brown's multi-award winning career, his approach to sportscasting, the importance of charity work in his life and more.

“James Brown is a broadcast legend both for his captivating work on-air and his commitment to his community,” said NAB President and CEO Curtis LeGeyt. “His dynamic talents shined brightly during his Hall-of-Fame career and made him a household name to millions of sports fans. We are excited to honor James for his significant contributions to our industry and celebrate all his accomplishments during the Marconi Radio Awards this fall.”

Previous recipients of the NAB DSA include Ryan Seacrest, former NAB President and CEO Gordon Smith, Jim Henson, Alan Alda, Robin Roberts, Bob Schieffer, Michael J. Fox, Mary Tyler Moore, President Ronald Reagan, Edward R. Murrow, Bob Hope, Walter Cronkite and Oprah Winfrey.

As previously announced, the NAB Marconi Awards will be hosted by Rich Eisen with DJ Scratch returning as House DJ.

Press registration for NAB Show New York is available here.

About NAB Show New York

NAB Show New York is the most efficient and diverse event experience on the East Coast for the broadcast, media and entertainment industry, held October 24-26 (Exhibits October 25-26) at the Javits Center. Produced by the National Association of Broadcasters and again co-located with the AES New York 2023 Convention, NAB Show New York is the premier event for content economy professionals to reconnect, reevaluate and rediscover ways to get more creative with new-to-market tech and existing tools through exhibits, conferences and networking events. Learn more at

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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