WASHINGTON, D.C. – In response to guidance provided by the FCC's Media Bureau that free ads on broadcast TV stations do not count towards calculation of the lowest unit rate that is charged for political ads, the following statement can be attributed to NAB Executive Vice President of Communications Dennis Wharton:
““NAB is so grateful to the FCC for its steadfast support of local broadcasting in this most difficult of times. Broadcasters are committed to helping Main Street businesses stay afloat during the COVID-19 crisis. With this decision, the Commission ensures that radio and TV stations won’t be penalized in our effort to support local jobs and local commerce. We thank the FCC for its flexibility in this proceeding and others as we work together to get American business back on its feet.”
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