NAB Launches ‘Broadcast Essentials’ Education Program
WASHINGTON, D.C. -- The National Association of Broadcasters (NAB) is introducing “Broadcast Essentials,” a new online educational program for radio and television stations designed to help new station employees in small and medium markets navigate the industry with the knowledge, tools and resources needed to succeed.
The first edition, "Radio Employee Onboarding Suite," is available now and complements employee initiation programs with crucial information for new radio station hires, including:
A primer on radio station licenses and content delivery methods
A typical radio station’s organizational chart
Information on content and revenue streams
An introduction to how commercials are created, scheduled and aired
Details on radio’s role in the local community and economy
“Navigating the broadcast business can be intimidating for first-time employees, with so many different industry terms, regulations and workflows,” said Steve Newberry, executive vice president of Industry Affairs at NAB. “We are pleased to offer NAB members this complimentary new resource designed to equip new employees with information they need to succeed in their new roles.”
Additional “Broadcast Essentials” educational programs are scheduled for release in the coming months and address a range of topics pertaining to TV and radio station operations.
“Broadcast Essentials” is free for NAB members. Non-members can also purchase the series company-wide or per station/cluster. More information is available here.
Additionally, NAB offers more than 400+ hours of broadcaster-focused education available through live and on-demand webcasts, podcasts, certificate courses and related materials at education.nab.org.
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests
in legislative, regulatory and public affairs. Through advocacy, education
and innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital
age. Learn more at www.nab.org.