WASHINGTON, D.C. – In response to yesterday's announcement by the FCC that it will consider a report and order to modernize children’s television programming rules at the July Open Commission Meeting, the following statement can be attributed to NAB Executive Vice President of Communications Dennis Wharton:
"NAB appreciates the efforts of Commissioner O’Rielly, Chairman Pai and FCC staff in crafting common-sense reform to children's TV regulations long out of step with 21st century marketplace dynamics. Children today can watch video content anytime, anywhere and on any device. While NAB believes the record supports even further relief from KidVid rules, we appreciate the flexibility these revised rules will provide to broadcasters to better serve children, parents, and our local communities."
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