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April 4, 2019
Dennis Wharton
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NAB Statement on Passing of Bruce Reese

WASHINGTON, DC -- In response to the passing of former Bonneville President Bruce Reese, the following statement can be attributed to NAB President and CEO Gordon Smith:

"NAB and the entire broadcast industry is saddened to hear of the passing of our friend and former Bonneville President Bruce Reese. Bruce's accomplishments in broadcasting -- former NAB Joint Board Chair, former National Radio Award Winner and chair of the NAB Education Foundation -- were surpassed only by his commitment to charity and community service. Broadcasting is a better business and the world was a better place because of my friend Bruce Reese."

The following email was sent from Bonneville International President Darrell K. Brown to all Bonneville employees:


This morning we learned that former Bonneville President Bruce Reese passed away. He was a fine president and outstanding community leader. He joined Bonneville as general counsel in 1984 and served as president from 1996 to 2010. Under his leadership Bonneville stations won more than 40 Crystal and Marconi awards from the NAB, through a philosophy of strong local talent and service to community.

Bruce’s community activities included the United Way of Salt Lake Board of Directors and Intermountain Healthcare Board of Trustees. He has also served as Chair of the Joint Radio and Television Boards of the National Association of Broadcasters (NAB) and as a director of the Associated Press.

Bruce began his career as an attorney in Washington, D.C. and also worked in the anti-trust division of the Department of Justice. In an article for Bruce explained how he ended up working for Bonneville.

“There were a number of happy accidents that got me working for Bonneville,” says Reese. “It was not something I had planned on doing, being in the radio business, but it was something that, as I look back, was wonderful and perfect. I still remember an old tube radio that I had in the headboard of my bed as a kid, thumbing around at night trying to find rock ’n’ roll to listen to from Chicago, New York, and Boston, the big clear channel stations. I loved music and listening to the radio. Maybe it was something that was meant to be.”

We are grateful for Bruce’s service to Bonneville and his commitment to community.

He is survived by his wife Lu Ann, their seven children, four daughters-in-law, two sons-in law, and twelve grandchildren. Funeral arrangements have not been announced yet but we will keep you informed.

Darrell K. Brown
President, Bonneville International

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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