WASHINGTON -- In response to the FCC's adoption of an order approving the use of the Next Gen TV transmission standard, the following statement can be attributed to NAB President and CEO Gordon Smith:
“Two decades ago, the FCC blessed the transition from analog to digital television, which ushered in the broadcast-led era of HDTV that dazzled consumers and was the envy of the technology world. Today, the Commission endorses Next Gen TV, which marks the beginning of a reinvention of free and local broadcast television in America.
“Next Gen TV will provide tens of millions of viewers with ultra HDTV, live and local mobile TV on smartphones, emergency alerting that could save countless lives, and interactive advertising that will drive jobs and commerce in local communities. This is game-changing technology for broadcasting and our viewers, and we thank the visionary leadership of FCC chairman Pai and his colleagues for their support.”
NAB, the Consumer Technology Association (CTA), America's Public Television Stations (APTS) and the Advanced Warning and Response Network (AWARN) Alliance filed a joint petition last April with the FCC requesting local TV stations and TV receiver manufacturers be permitted to adopt the new over-the-air broadcast transmission standard on a voluntary, market-driven basis.
The Next Gen TV standard was developed by the Advanced Television Systems Committee (ATSC), a cooperative effort that includes the broadcast, consumer electronics, cable, satellite, motion picture and computer industries. The IP-based standard specifies an entire next-generation broadcasting system, from the RF transmission through presentation to the viewer or listener. The new system would support innovative technologies such as Ultra High-Definition (UHD) TV, advanced emergency alert information, increased programming streams and channels, mobile broadcast TV, immersive audio, interactivity features and datacasting.
For more information about the Next-Gen TV standard, please watch this video produced by the Advanced Television Systems Committee.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.