WASHINGTON -- In response to the inclusion of an FCC order approving the use of a Next Gen TV standard on the November agenda, the following statement can be attributed to NAB President and CEO Gordon Smith:
“NAB thanks Chairman Pai and FCC staff for supporting a new, voluntary transmission standard for broadcast television. Next Gen TV will reinvent free and local TV, offering tens of millions of viewers ultra HDTV, live and local broadcasting on mobile devices, emergency alerting that will save lives, and targeted advertising that will grow U.S. jobs and commerce.
"Notably, a transition to Next Gen TV requires broadcasters to use no additional spectrum. Just as American broadcasters led the world in a consumer stampede to high definition television two decades ago, we are ready to usher in a new era of broadcasting that will be pro-consumer and pro-innovation. NAB thanks the bold vision and tireless work of countless broadcast engineers and consumer electronics advocates involved in the ATSC process. We look forward to working with the FCC to ensure that broadcasters have maximum flexibility to bring the historic benefits of Next Gen TV to consumers."
About NAB
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests
in legislative, regulatory and public affairs. Through advocacy, education
and innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital
age. Learn more at www.nab.org.
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