WASHINGTON, D.C. -- The National Association of Broadcasters (NAB) announced today the launch of the Digital Futures Exchange (DFX), a new NAB Show conference to be held on Sunday, April 17 at the 2016 NAB Show in Las Vegas. The conference will showcase emerging trends and best practices for broadcasters to leverage successful digital content strategies and drive new revenue. DFX is powered by PILOT - a coalition of innovators, educators and advocates dedicated to advancing broadcast technology and cultivating new media opportunities.
DFX will feature interactive discussions on trends and strategies for successfully incorporating digital as an integral part of station business plans. The conference will feature presentations by expert analysts from leading industry researchers and organizations, including Pew Research Center, BIA/Kelsey and the Local Media Association.
“We developed DFX especially for those responsible for driving digital revenue for their companies,” said NAB Chief Technology Officer Sam Matheny. “Our goal is to present a fast-paced program and networking event that will be of immediate value to participants.”
Attendees will learn how to develop strategies that leverage macro trends for long-term success and have the opportunity to:
• Examine digital strategies for content and marketing.
• Share examples of managing the shift to digital media spending.
• Exchange actionable ideas for driving digital revenue in local markets.
• Discuss the state of the news media and how millennials’ news habits differ.
News media registration is available here.
About NAB Show
NAB Show, held April 16-21, 2016 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.