WASHINGTON, D.C. -- The National Association of Broadcasters (NAB) announced today that Got Your 6 will be the featured nonprofit partner of the 2014 NAB Show, April 5-10 in Las Vegas. NAB Show is the world's largest media and entertainment event with more than 93,000 annual attendees. Got Your 6 is the entertainment industry-backed campaign to bridge the civilian-military divide by changing the conversation in America around veterans and military families.
Got Your 6 will have a substantial presence at NAB Show this year, including an interactive "Met a Vet" experience in the lobby between the North and Central Halls of the Las Vegas Convention Center. When visiting the Got Your 6 booth, attendees will be invited to pause for a moment to have a conversation with a veteran while recharging both physically and electronically. Got Your 6 challenges civilians to share in the sacrifice by finding a meaningful way to show appreciation to those who have served. The Got Your 6 "Met a Vet" interactive experience will provide NAB attendees with the opportunity to engage with veterans to answer one of the many calls-to-action Got Your 6 encourages, which can be found here.
Additionally, NAB will distribute Got Your 6's public service announcements (PSAs) to its member radio and television stations at NAB Show, feature Got Your 6 in conference sessions, activate a range of social media initiatives, support a corporate fund-raising initiative and include Got Your 6 veteran representatives in several special events during the show. The Got Your 6 PSAs are available now at www.NABSpotCenter.org.
"Success in business and life depends in large part upon great leadership, teamwork, commitment, and problem solving ability," said Gordon Smith, president and CEO of the National Association of Broadcasters. "Our outstanding U.S. military veterans embody these qualities, and that's why NAB supports the innovative Got Your 6 campaign and its work on behalf of veterans. I hope all of our members, exhibitors and attendees will lend their support to this outstanding cause."
"More than a quarter million military service members return to civilian life each year, but their journey is not over. Through our continued work with the entertainment industry, we can make huge strides to bridge the civilian-military divide," said Chris Marvin, managing director of Got Your 6. "Our NAB Show partnership offers Got Your 6 an incredible platform to introduce our mission to some of media and entertainment's most influential people and companies as we work to ensure returning veterans are viewed as leaders and civic assets."
For more information, or to pledge your support, please visit www.gotyour6.org.
About NAB Show
NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.
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About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
About Got Your 6
Got Your 6 is a collective impact campaign designed to help bridge the military-civilian divide. Combining the reach and resources of the entertainment industry with the expertise and commitment of more than 30 non-profit organizations, the campaign works to advance the conversation in America so veterans and military families are seen as leaders and civic assets who will invigorate our communities. In 2013, Got Your 6 distributed grants totaling nearly $3 million to a dozen veteran-focused non-profit partners. For more information, visit www.gotyour6.org. Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal sponsor of Got Your 6.
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