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April 2, 2013

NAB Show to Examine How Breakthrough Technology Launches Audiences from "Oz" to "Oblivion"

NAB Show, taking place April 6-11 in Las Vegas, Nevada, will feature back-to-back panel discussions with a session on Sam Raimiís 3D feature "Oz the Great and Powerful," preceded by a session on Academy Award winning cinematographer Claudio Mirandaís upcoming film "Oblivion," starring Tom Cruise, on Tuesday, April 9. Each session will examine the impact that technologies such as 4K and 3D have on filmmaking today.

"Oblivion," which is slated to be released the week following NAB Show on April 19, leads a summer slate of big-budget feature films shot with Sony's F65. Miranda, ASC, alongside accomplished Digital Imaging Technician Alex Carr, will discuss their experiences shooting Universal Pictures "Oblivion." The Q&A discussion, which takes place on April 9 at 11:45 a.m., will be moderated by Jon Fauer, ASC of Film and Digital Times.

"Oz the Great and Powerful" Colorist Stephen Nakamura will guide a discussion about the technical and aesthetic challenges involved in color grading 3D and 2D versions of the film. The makers of "Oz the Great and Powerful" were intent on creating an incredibly lush and vivid color palette that would evoke the feeling of L. Frank Baum's beloved "Land of Oz" books, and Nakamura will explore how the feature makes use of such an intense, otherworldly color scheme. Ted Schilowitz, founding member, First Employee RED Digital Cinema, will moderate the session, which takes place at 1:45 p.m. on April 9.

"Oblivion" and "Oz" are not the only films featured at NAB Show this year. Other recent panel additions include Paul Schraderís "The Canyons," a discussion with the director of "The Heat," Paul Feig; and a Technology Summit On Cinema keynote from the Academy Award and two-time Golden Globe winning producer of "Avatar" and "Titanic," Jon Landau. For NAB Show attendee registration information, click here.

About NAB Show
NAB Show, held April 6-11 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at

Click here to register as news media.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

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