Washington, DC / New York, NY - The RAB today announced the addition of top national advertisers to the already robust 2011 Radio Show programming line-up. Radio Show 2011, the single largest annual industry gathering, will take place September 14 -16 at the Hyatt Regency Chicago.
This year's Radio Show goes further than ever to shine a spotlight on local and national advertisers. Together, advertising agency and marketing clients participating at the show represent billions in media spending.
Jeff Haley, President and CEO, Radio Advertising Bureau, which co-produces the show, said: "This has been a solid year for Radio, and we're thrilled to have such outspoken advocates for the industry, eager to share their stories of radio marketing success." Haley asserts, "With nearly $20B in media spend represented by these impressive advertisers I can't think of a better place for a radio seller to be than at the conference in Chicago."
Six top national advertisers are participating in key conference sessions along with regional advertisers which collectively represent well over $6B. Included are:
Radio Show attendees will have unprecedented access to national marketers and decision-makers as well as their agency partners.
Lori Hiltz, EVP Managing Director, MPG Chicago, who leads the Sears media account, said: "Even as the marketing landscape continues to evolve, radio is more integral to our media mix than it's ever been. No medium does what radio can to engage consumers, and help us reach the audiences that matter to us."
Stay tuned as more information on key Super Sessions with major advertiser CMOs are announced.
For a closer look at advertiser, sales, and marketing sessions at the 2011 Radio Show, visit: www.radioshowweb.com.
About the Radio Show
The 2011 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 14-16 in Chicago. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age. To learn more about the 2011 Radio Show, visit www.radioshowweb.com.
About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.