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FOR IMMEDIATE RELEASE
March 2, 2011

NAB Show Introduces New Programming and Special Initiatives for Filmmakers

--Partners with Leading Hollywood Groups to Launch Content Conference, Filmmakers Lounge and Targeted Tours--

Washington, DC -- The NAB Show is expanding its programs and initiatives for filmmakers, providing the Hollywood creative and production communities with an increasing number of education and networking opportunities. The Show is joining forces with leading Hollywood unions, guilds and organizations to develop conference programming and offer a new Filmmakers Lounge and targeted tours of the exhibit hall at the NAB Show, April 9-14 in Las Vegas.

Partner groups include the Academy of Motion Picture Arts and Sciences' Science and Technology Council, American Cinema Editors (ACE), American Society of Cinematographers (ASC), Hollywood Post Alliance (HPA), International Cinematographers Guild Local 600 (ICG), and Visual Effects Society (VES). These strategic alliances are helping fuel the participation of high-level speakers in the Content Theater (where the NAB Show examines Hollywood's most innovative productions) and form the basis of a new programming initiative: the Content Conference.

The new Content Conference features educational sessions on current issues and trends in feature film, TV and small screen production. Led by renowned filmmakers, artists and technologists, the sessions focus on the latest tools and techniques in virtual onset production, new color workflows for digital filmmakers, mobile and sports content creation, genre and low budget filmmaking and more.

NAB Show attendees will have the opportunity to relax and network in the new Filmmaker's Lounge, located in the North Hall of the Las Vegas Conventions Center. Access to the lounge will be reserved for attendees showing membership to a Hollywood union, guild, association or related organization.

Representatives from Hollywood partner groups will also lead guided tours of the NAB Show exhibit hall. Tours will focus on products and technologies introduced at the 2011 NAB Show that will significantly impact the production process. Space on tours is limited and may be reserved on a first-come-first-served basis for qualified attendees.

About the 2011 NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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