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FOR IMMEDIATE RELEASE
December 13, 2010

NAB Unveils On-Air Campaign Touting Future of Broadcast TV

WASHINGTON, D.C. -- The National Association of Broadcasters unveiled today a new on-air campaign promoting the future of broadcast television. The campaign, which is comprised of a 30-second television and radio ad, was previewed today as part of a membership-wide webcast from NAB's headquarters in Washington, D.C.

NAB is making "The Future of TV" spot available to radio and television stations for airing from January 4-24. Television spots, produced in both standard-definition and HD, will be distributed via satellite on December 16. Radio spots will be made available for download on the NAB.org website. The 30-second ads were produced in both English and Spanish.

"What's the future of broadcast TV?" the ad reads. "It's HD, 3D, mobile TV -- technology, not regulation from Washington, D.C." The ads direct viewers and listeners to TheFutureOfTV.org, which will launch on January 4.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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