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November 22, 2010

New HD Radio Concept Provides Customizable Listening Experience

--iBiquity and NAB FASTROAD co-funding project to develop 'Persona Radio' concept--

WASHINGTON, D.C. -- NAB FASTROAD today announced the release of a report on a new personalized service concept for in-band/on-channel (IBOC) digital radio. This work was undertaken by iBiquity Digital Corporation, developers of the HD Radio IBOC system used by U.S. broadcasters to transition to digital radio, and was co-funded by iBiquity and NAB FASTROAD.

The Persona Radio is a proof-of-concept advanced receiver design that would allow users to create a customizable listening experience and create opportunities for behavioral targeted advertising. Aspects of the listening experience that are customizable include audio content, text displays and advertisements. The report released today details the concept of how the Persona service would work, the supporting broadcast infrastructure, and a variety of possible listener use cases.

Release of this report follows initial discussions of the Persona Radio project by iBiquity in their exhibit at the 2010 Radio Show produced by RAB and NAB, where a mock-up of a Persona Radio receiver was featured as part of iBiquity's hospitality suite.

The full text of the Persona Radio Project report and information on the NAB FASTROAD technology advocacy program are available at

NAB FASTROAD (Flexible Advanced Services for Television & Radio On All Devices) is the technology advocacy program of the National Association of Broadcasters. The overall mission of the FASTROAD program is to seek and facilitate development and commercialization of new technologies that can be exploited by broadcasters using radio and television broadcast spectrum.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

About iBiquity Digital
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands - all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit and


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